Understanding VLogging

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VLogging
Photo: Google Images.

A video blog or video log, usually shortened to vlog, is a form of blog for which the medium is video, it is a form of web television. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. Vlog category is popular on the video sharing platform YouTube.

How to Start a Blog Today

Before launching your vlogging channel, it is important to take a look at and research existing vloggers. Taking a look at some existing content will help you get a feel for the format.  It is important to check blogs owned by popular, high-end vloggers like Casey Neistat, Zoella, and Jenna Marbles, but try to find less popular vloggers as well since your budgets may not accommodate the requirement of high-end vloggers.  You may even have to scan through blogs owned by some vloggers within your region

Identify the type of vlogger you want to be. Some vloggers post videos of the day to day or weekly activities, that doesn’t have to be the case. You can vlog about anything you like, but common examples include the following:

Food — “What I Eat in a Day” videos are extremely popular. As you might guess, this type of video involves showing your food preparation and final product for a day. For instance in Akwa Ibom State of the Nigeria Niger Delta is a popular delicacy called Afang Soup.  You can take time to vlog on how the leaves are harvested taking through the entire preparation process. This will visitors to blog learn how to prepare this delicacy.  This will make them come back again and again to your blog.

Activities — If you don’t have particularly eventful days, vlogging when you do something exciting (e.g., go adventure) is a feasible outlet.  You may not understand how roaming some greenish forest of the West African Mangrove or the grassland in Nigeria middle belt region can excite your viewers.  These activities as suit your dream can become a topic for your vlogging.

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Fashion and Beauty — many vloggers have makeup- or cosmetics-based sections of their videos. If you like experimenting with different makeup looks, you can record your process as a vlog a few times per week. Moreover, if you a tailor or seamstress, it is a wise idea to vlog on how you create your styles.  From the process of cutting the material for sewing to the finishing, you may be surprised at how many of your viewers will interact with your videos.

Make sure you have the necessary equipment. Vlogging is very simple to start. You do not require a studio or intensive lighting and background to begin your vlogging, but you’ll still need the following:

Video camera — anything from a smartphone to a full-blown video camera is acceptable. Make sure that your chosen video option supports HD (1080p) footage.  While choosing smartphones, it is better to know the resolution of your camera. Viewers will not appreciate cloudy images in your video.

Tripod — No one likes shaky footage. Buying a tripod for your camera, regardless of the camera’s size, is crucial.

Lighting — Not entirely necessary, but strongly recommended if you’re filming anything indoors. A simple overhead lamp or a makeup light will usually suffice.

Microphone — A directional microphone that attaches to your camera will pick up audio from whatever your camera is pointing at. This is optional if you’re recording with a smartphone, but recommended for audio clarity’s sake.

Figure out your intent before filming. It’s important to know what you’re trying to accomplish prior to pressing the “Record” button, so determine your goal for the finished product before you proceed.

Creating Great Content

Make sure you film yourself in addition to your surroundings. Your vlog should contain both commentary and content shots, so it’s a good idea to get your face in the shot from time to time.

Vlogging is personal, so you may wish to keep your vlog free of commentary and face shots. If so, just keep future vlogs consistent with this presentation.

Ask questions. One way to keep your audience engaged is by walking up to strangers in the street, asking a question, and filming their responses. This isn’t necessary, but it’s a good starting point if you don’t know what to film.  Make sure you have consent to post any responses you receive before filming them.  Keep your questions appropriate. You don’t want anyone to think you’re harassing them.

Include interesting or exciting events. Unless your commentary is interesting enough to keep your audience engaged throughout the entire vlog, you’ll need to include shots of funny, pretty, or otherwise stimulating content.  For instance if you are on an adventure, watch out for actions from wildlife, scenery, or similar.  If you are giving commentary on an event, watch out for those little actions that are negligible but will create some excitement to your viewers.      Including cute animals or dramatic events in your vlog will almost always keep audiences engaged.

Edit your vlog. How you edit your finished vlog is up to you; however, the goal should be to cut it down to a reasonable length (e.g., between 8 and 15 minutes) while making some of the longer parts more interesting to look at.  Where there is no commentaries, it is advisable, to add a little background music to get your audience engaged and relaxed.

Jump cuts, which involve identifying two interesting, back-to-back points in the vlog and then cutting the content between them, are essential when editing vlogs.  You’ll want to add music to virtually all of your vlogs.  Speeding up sections to create a “time-lapse” effect can keep people interested during a lull in the action.

Upload the edited video. Where you upload your vlog is entirely up to you, though YouTube is a popular choice due to its prominence in the video community. Other choices include Facebook, Instagram, and Vimeo. If your vlog is over 10 minutes long, you’ll need to verify your YouTube account before you can upload the vlog to YouTube.

You can click here to know more about VLogging.

 

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